LOS ANGELES–(BUSINESS WIRE)–AEG Global Partnerships, a division of AEG, the world’s leading live sports and entertainment company, has promoted Kate Sheets to the newly formed role of Senior Vice President, Strategy and Business Affairs. Sheets joins the Global Partnerships team after most recently serving as Vice President, General Counsel for AEG. Acting as an in-house agency for AEG, Global Partnerships oversees the worldwide sales and activation of more than 130 world-class platforms across five continents and numerous other assets including venues, sports franchises, events, tours, festivals and digital content among other AEG holdings. Sheets will continue to work from AEG’s Los Angeles office and will also report to Nick Baker and Russell Silvers, co-chief operating officers of AEG Global Partnerships.
In the new expanded role, Sheets will lead efforts to identify, cultivate and refine key partnerships and strategic initiatives, ensuring they contribute to AEG’s overall growth objectives and key global partnership priorities. Working closely with business leaders within Global Partnerships and across the global AEG enterprise, she will be responsible for providing strategic advice and insight into all major revenue growth initiatives for the division. , and it will also help define the vision and strategy for partner optimization. campaigns and content. Having structured and brokered multi-asset sponsorship deals locally and globally in her previous roles at AEG, she will be fully involved in growing and advancing global trading strategies, new business opportunities and annual revenue. generated by GP.
“Kate has been an invaluable asset to our business, having provided strategic insight and legal advice into virtually every aspect of AEG’s global business, including leading legal negotiations on behalf of our Global Partnerships division for some of the assets revenue generators within our portfolio of the business,” said Nick Baker, COO of AEG Global Partnerships. “A gifted negotiator and business strategist, she has been instrumental in helping us achieve our strategic vision for key partnerships, and we know that her leadership, integrity and work ethic, combined with her ability to successfully navigate our multi-faceted global business landscape, will make her an invaluable addition to our team of global partnerships.
Sheets joined AEG in 2016 as a member of the AEG Legal Department, where she started as General Counsel and was later promoted to Vice President, General Counsel. For the past six years, she has been responsible for advising AEG’s senior management on key business and legal matters, as well as managing a wide range of general corporate and contractual matters, most of which centered on the supporting daily operations. from one of the many stadiums, arenas and entertainment complexes or professional sports franchises that AEG owns or operates. She has also worked extensively with the Global Partnerships team helping secure lucrative deals for AEG-owned franchises (Los Angeles Kings and Los Angeles Galaxy), events (Nike 3on3 Basketball Tournament, All-Star Chef Classic) and arenas (Crypto.com Arena, LA LIVE, Dignity Health Sports Park), including multi-million dollar founding partnerships and naming rights deals with major brands. Most recently, she led all legal negotiations for Crypto.com Arena’s record 20-year naming rights deal, which Global Partnerships brokered on behalf of AEG. The landmark deal is worth more than $700 million, making it the largest naming rights deal in sports industry history to date.
“Kate has demonstrated excellence and leadership in every project and initiative she has overseen since joining AEG six years ago,” said Russell Silvers, Chief Operating Officer, AEG Global Partnerships. “She has consistently applied her legal expertise and strategic insight to drive innovation as well as new business opportunities for the company, and we are delighted that she is expanding both her role and impact on global partnerships with this new post.”
Prior to joining AEG, Sheets spent nearly three years as an associate at Proskauer Rose LLP in Los Angeles. While there, she focused on large-scale mergers and acquisitions and securities issues for both public and private companies. Sheets began his legal career at Foley & Lardner LLP in Los Angeles as a member of the firm’s Transactional & Securities and Sports Industry teams.
“AEG Global Partnerships has continually proven itself as an industry leader. I look forward to working with the rest of our team to drive growth through innovative and valuable partnerships that both deliver value to our customers and achieve their strategic goals,” said Sheets.
Sheets holds a JD with a major in business law and policy from UCLA Law School. Before receiving her law degree, she graduated summa cum laude with a B.Acc. and BA from the University of San Diego.
Based in Los Angeles, California, AEG is the worldwide leader in live sports and entertainment. The Company operates in the following business segments: Facilities, which through its affiliation with ASM Global owns, manages or consults more than 300 leading arenas, stadiums, convention centers and performance venues worldwide; Music through AEG Presents, which is dedicated to all aspects of live contemporary music performances, including the production and promotion of global and regional concert tours, music and special events, and world-renowned festivals such as the Coachella Valley Music and Arts Festival; Real Estate, which develops world-class venues, as well as major sports and entertainment districts like Crypto.com Arena and LA LIVE, Mercedes Platz in Berlin and The O2 in London; Sports, as the world’s largest operator of high-profile sporting events and sports franchises, including the LA Kings, LA Galaxy and Eisbären Berlin; and Global Partnerships, which oversees worldwide sales and sponsorship service, including naming rights, premium seating and other strategic partnerships. Through its global venue network, portfolio of powerful sports and music brands, and integrated entertainment districts, AEG entertains more than 160 million visitors annually. For more information about AEG, visit www.aegworldwide.com.