Amazon taps Vivek Srivastava as Head of Partnerships for Prime Video Channels, India

Former President of Times Network – Strategy and Operations, Digital and Broadcast Vivek Srivastava has joined Prime Video Channels, India as Head of Partnerships. Amazon had launched Prime Video Channels in India on September 24, 2021.

Srivastava had left the broadcast network after a stint of seven years. In this role, he led the network’s digital operations in addition to overseeing product strategy, audience development and operations planning for the digital and broadcast businesses.

Exchange4media contacted Amazon for comment but did not receive any before this story was filed.

Prior to Times Network, Vivek was part of Viacom 18 Media as Head – Commercial and Digital of Colors. His responsibility included managing channel strategy for Colors as part of their launch team in addition to managing international business and distribution.

Acting as a marketplace for video entertainment content, Prime Video Channels offers Prime members a seamless experience and access to a range of distinctive content from a diverse set of popular video streaming services. Acting as an intermediary, Prime Video Channels allows Prime members to subscribe to popular OTT services and stream their content on the Amazon Prime Video app and website in India.

At launch, Prime Video Channels had partnerships with eight video streaming services, including Discovery+, Lionsgate Play, Docubay, Eros Now, MUBI, hoichoi, Manorama Max and Shorts TV – each accessible with respective add-on subscriptions.

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