Artesian Builds suspends business operations following online backlash over Twitch giveaway

Custom PC builders Artesian Builds announced today that they will “suspend all activities”, effective immediately, following online backlash last week.

In one post on Twitter, the company explained that an analysis is currently underway to reorganize the company so that it can ensure that customers, creditors and employees are all treated fairly. Artesian’s post also notes that the company would be open to any outside help or any investors interested in joining.

The PC build company came under fire last week for waiving an online giveaway won by a small Twitch streamer who was also an ambassador for the company.

Following this, social media erupted on March 1, with angry fans on the internet and others denouncing the company for their actions.

Since the incident, many of the brand’s major sponsors have spoken out, including streamers Nickmercs, who condemned the action, and Esports org OTK, who cut ties with the company after a long-standing partnership forged in October. 2020.

Other streamers also came out to share their negative past experiences with Artesian. One streamer, hardware content creator KristoferYee, also claimed that the company’s releases throttled streamers’ computers.

After the incident being broadcast, however, Artesian posted an apology, which has since been deleted from social media. March 6, the company said they were “examining a possible employee buyout”.

It’s unclear what the future of Artesian Builds will hold after their announcement today, but for now the custom PC company will cease its work.