Broadsheet Media Makes Two Key Promotions to Strengthen Its Sales and Partnerships Team

Broadsheet Media has bolstered its sales and partnerships team with two senior promotions following a flood of new clients and a period of significant growth for the independent Australian publisher.

Christina Voss and Michila Macleod are taking on new leadership roles within the leadership team, led by Managing Director Sian Whitaker.

Christina Voss returns to Broadsheet after 12 months of maternity leave in a newly created position of Director of Strategy and Solutions, who will be part of the sales team and report to Whitaker. She will oversee creative responses and work closely with all internal departments and the leadership team to identify new business opportunities and lead strategic direction. Voss’ mission is to identify and develop new revenue streams for Broadsheet outside of the current ecosystem, including new vertical content, off-platform events/activations, and new strategic partnerships with other business owners. media.

Michila Macleod was named national director of sales and partnerships, a role she held while Voss was on maternity leave. Prior to Broadsheet, Macleod was head of digital – Vic, at Bauer Media. Over the past 12 months, Broadsheet has grown the sales and partnerships team by 66% with a series of new hires.

Sian Whitaker said of the nominations, “Supporting female talent is central to our values ​​and culture at Broadsheet, and I am proud to lead a leadership team that is 70% female. By adopting a flexible and collaborative approach linked to business objectives, we have retained two high performers with senior management roles”.

“We are thrilled to welcome Christina back to Broadsheet to lead our Creative Solutions team. This is the perfect role for her; she has a brilliant mind and is an integral part of our team culture. There are over demand than ever from customers who want to partner with us in a different way, so we are investing in this capability to ensure we can meet demand.

“I am also delighted that Michila is now a permanent member of the Broadsheet team. She joined Broadsheet 12 months ago on a maternity leave contract and has proven invaluable, having had a significant impact on the business during this short time. We achieved our biggest ever revenue targets and Michila has been instrumental in leading our exceptional sales team.”

Voss said of his new role, “I am thrilled to return to Broadsheet in this new role and have the opportunity to lead a team and an area of ​​the business that I have always been passionate about. During my time at Broadsheet, I have seen the company grow exponentially, and I look forward to continuing to be part of that growth by identifying and developing new opportunities and strengthening the creative solutions we deliver. to our business customers.

Macleod said, “Broadsheet is one of the most inspiring and innovative companies I have had the opportunity to work with. The collective passion we share for the brand and our audience is central to our continued business success. It has been such a privilege to lead this high performing team over the past 12 months, and I look forward to continuing our journey of growth together.

Broadsheet was launched in 2009 by founder and director Nick Shelton. For more than a decade, Broadsheet has been helping Australians discover and experience what drives their cities and communities. These latest promotions come after a period of significant growth for the independent publisher and the launch of the Broadsheet Access, Broadsheet Wine and Broadsheet Cookbooks membership program.