C21 Withdraws From Bidding Process to Purchase NATPE Assets to Focus on Building Content Americas and Content East as Alternative Events for the Lat Am and American Content Sectors in Miami and Europe from the east.
Content Americas will take place at the Hilton Miami Downtown from January 24-26, 2023, with Content East scheduled for June 2023. C21 believes each of these events will provide a next-gen progressive alternative to NATPE Bahamas and NATPE Budapest.
C21 also announced the dates for Content Americas 2024, which will take place in Miami over three days between January 23-25 this year.
C21 Editor and Managing Director David Jenkinson said: “There is already considerable confusion in the market and we believe our aim should be to ensure that our own events – based on the successful Content London formula , Content Canada and Content LA – are the best they can be. Initial market response suggests this will be welcome.
Content Americas will offer enhanced guest benefits, including cost-effective screening and meeting rooms, a marketplace, and a networking zone with meeting tables. A two-day conference program will run alongside the event, and Content Americas has provided free registration to 500 VIP buyers to ensure vibrant business activity in the marketplace.
A Content Americas digital screening companion event to C21’s market-leading online programming marketplace, C21Screenings, will also ensure that all exhibiting companies can showcase their new shows to the global community as an extension of the in-person event.
Content Americas will be delivered by the team previously responsible for NATPE events, including Wayneston Harbeson, Charlie Weiss, Mingfen Lee and Gary Mitchel, who joined the team today.
“The further down the road we go with this team, the clearer it has become that the team is the key asset to future success. We will bring the best of C21 to strengthen operations in the US and CEE. Additional support will be provided by C21’s Cveintiuno Business Development Manager, Fabricio Ferrara, and Isabella Marquez, who has been retained as a consultant for the event.
The main focus of Content Americas will be to connect the domestic Lat Am and American market to the international community.
For more information about Content Americas, visit contentamericas.net.