Channelnomics heads into fall with two new assets

Introduces Channelnomics Fiscal Optimizer and Channel Recession Survival Guide

The foundation of the channel is to do more with less by leveraging partner resources and reach. The channel is the insulator against negative economic impacts.

—Lawrence M. Walsh

PORT WASHINGTON, NY, USA, August 29, 2022 / — Channelnomics has introduced two resources to help channel professionals deal with financial issues caused by a tough economy.

Channelnomics Fiscal Optimizer (CFO), a new service, provides channel leaders and their finance department peers with tools and strategies to effectively measure, model and report on the channel’s impact on profits, investments and revenues. business expenses. With CFO, channel managers can take control of their destiny and create a deeper appreciation for channels within their organizations.

“Despite the availability of massive amounts of data used to compile a company’s profit and loss statements, little is captured and analyzed to measure the channel’s true impact on performance and bottom line,” said Cindy. Herndon, COO of Channelnomics. “The Channelnomics Fiscal Optimizer enables channel managers and CFOs to clearly articulate ‘channel value’ in financial terms that are trusted and understood by their executives. The CFO also justifies investments and improves the ability to make quick and informed decisions. »

Read more about CFO in the summer issue of Channelnomics Quarterly (CQ). For a free consultation on the new service, email [email protected]

Channelnomics has also published the Channel Recession Survival Guide, which includes practical information and tips for leveraging channels to counter the impact of an economic downturn. The guide features an overview of the current economic climate, a comprehensive assessment of what a downturn will mean for channel-focused businesses, and 10 tips for vendors on how to weather tough times by leveraging the channel.

Click here to download a free copy of the guide at

“Sellers are already feeling the pinch that comes with economic downturns. In tough markets, the temptation is to get closer to home and do more with internal resources,” said Lawrence M. Walsh, CEO of Channelnomics. Instead, vendors should rely more on their channels. The foundation of the channel is doing more with less by leveraging partner resources and reach. The channel is the insulator against negative economic impacts.

To find out how to subscribe to CQ, Click here.

About Channelnomics

We believe that exceptional insights enable distribution professionals to turn their vision into reality. Channelnomics is a business strategy and research firm focused on connecting distribution professionals with the people and information they need to continuously evolve and operationalize their strategy.

Our industry experts work with clients to provide the evidence to validate and structure their strategy. Our customers, in turn, benefit from improved GTM performance, faster time to market, and better return on partner relationships.

By examining the technology market from the perspective of vendors, partners and end users, Channelnomics is in a unique position to develop go-to-market strategies with an innovative, insightful and inspired flair.

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