(MENAFN- Panasian1) Date: Dubai, UAE, March 2, 2022
Cogent Solutions Event Management (CS Events), a futuristic and customer-centric business event management company, recorded a 340% increase in revenue exceeding 3.81 million dirhams in 2021, compared to 1, 11 million dirhams recorded in 2020, according to company records.
The company, established in June 2020 – at the height of the COVID-19 pandemic – crossed Dh1.1m in revenue in just six months of operating in a very difficult environment with a handful of incendiary professionals.
At the end of 2021, the company’s valuation soared to 38 million dirhams ($10.39 million), in just 18 months of operation.
“The client-centric approach works! our journey so far has been incredibly successful, especially given the challenging economic environment marked by the greatest healthcare pandemic in modern history, we have been able to achieve this remarkable feat with brilliant minds combined with the latest technological approach to virtual, hybrid and physical events,” NizamDeen, Founder and CEO of CS Events, says.
“We are not looking to compete with anyone but ourselves. We want to do better than what we did last year, and we can only do that by constantly learning and pushing our limits. We are inspired by the leadership of the UAE. We learn and apply the principles of UAE travel in our business! We strive to be an active member in creating the future.
“We have already expanded our operations and started to organize events in regions like Iraq and several countries in Africa which were extremely difficult at the beginning. We succeeded with flying colors. In 2021, the team delivered over 30 successful events. The abandonment rate for meeting rooms was less than 20%, which is very low and reflects the trust of customers in CS Events.
“Some of our major clients have seen 90% attendance at their bespoke conference room events. The client was amazed with the performance of the conference room. We held our first hybrid event last year (2nd Open Banking Forum). Our customers were satisfied and we were extremely proud of the way we organized the event.
CS Events has held two very successful back-to-back banking conferences – Open Banking Conference in December 2021 and Middle East Banking Revolution Summit in February 2022. Attendees, delegates, speakers and partners offered rich tributes to some of the events organized by CS Events.
“Thank you very much for your services related to today’s virtual event,” said a delighted attendee. “I would like to highlight the great turnout you managed today, out of 122 confirmed delegates, you brought 109 attendees with only a 10% drop!
Another satisfied attendee said, “Your invitation process has helped us achieve an excellent ratio, well above average, and I look forward to working with you in the future for a similar type of marketing workshops based on on accounts in the MEA region. Well done!”
Nizam Deen, himself a seasoned event management professional, started his own business in 2020 – at the start of the COVID pandemic. He started processing his business license during the COVID-19 lockdown – at a time when large numbers of businesses collapsed and others were packing their bags.
“It was a difficult time and a very difficult decision. However, I was confident because of my skills, knowledge and experience. Our success is the result of our collective teamwork,” he said. -he declares.
“While working on events, some team members have shown their talents in other areas of work which we encourage and help build their confidence. We help our employees identify their passion and compare it to their strength for ensure they give their best at work and back in life.
“Our employees choose when they are promoted and when they deserve a raise thanks to the open door policy. We practice an open door policy. Every manager’s door is open to every employee. The goal is to encourage open communication, feedback and discussion on any issue important to an employee and a project. »
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