Digitization has become key to doing business in Cambodia

Almost half of micro, small and medium-sized enterprises (MSMEs) in Cambodia use digital tools for their business activities, while the majority of Khmer online businesses see digital tools as essential to sustain their businesses amid the Covid-19 pandemic. 19, according to a new report published by Meta.

The report, “MSMEs and the use of digital tools amid the Covid-19 pandemic”, was launched at an event chaired by the Undersecretary of State at the Ministry of Economy and Finance , Kong Marry (MEF).

Government officials from the Ministry of Information, the Ministry of Posts and Telecommunications, the Ministry of Industry, Science, Technology and Innovation and the Ministry of Interior as well as representatives from the public sectors and private were present at the ceremony.

Addressing a restricted gathering, Marry said, “Digitalization of businesses is one of the three main pillars defined in the Cambodia Digital Economy and Society Policy Framework 2021-2035. To this end, the Ministry, which takes the leading role in coordinating this work, has made many efforts to help businesses be able to adopt and use digital technologies to improve their operations and expand their markets. Digitizing businesses is key to supporting the development of our country’s economy, accelerating growth, and building resilience beyond the pandemic. The ministry will continue to work closely with Meta, its app, and other relevant stakeholders to support this important mission to fully realize the country’s digital transformation for years to come.

The study showed that more than half (73%) of online MSMEs surveyed said digital tools were important or essential to running their business during COVID-19, with the rise in consumer-centric consumption. residence. Online MSMEs surveyed indicated that Facebook apps (67%), and specifically Facebook (66%), helped them adapt to the COVID-19 environment. With more people now multiscreen than ever before, a new consumer lifestyle is emerging – new shopping habits, new ways to discover and new expectations.

“We continue to focus on accelerating recovery in Cambodia by doing what we do best: providing access and connections, sharing information to help communities and businesses navigate the new normal. The survey results show a significant increase in the use of digital tools, especially Facebook and direct messaging, to do business in Cambodia. This brings both opportunities and challenges and helps us decide how to engage with local MSMEs, we need to help them learn more about social commerce and provide them with education on how best to use digital tools to improve their business,” Facebook’s public policy chief said. for Cambodia Pheakdey Heng.

The Micro, Small and Medium Enterprises (MSME) Survey was conducted by DAI and Ipsos from June 14 to July 23, 2021, among 997 owners and senior managers of micro (1 employee), small (2 to 9 employees) and medium-sized companies. (10-249 employees) companies in Cambodia. The survey was part of a larger study on micro, small and medium-sized enterprises (MSMEs), leveraging new survey data from business leaders around the world in South America, South Asia and South East Asia.

Social media, especially Facebook, has played an important role for my business during the Covid-19 pandemic. At the height of the crisis, we moved all of our activities online and even now, as Covid-19 cases have declined, we continue to use Facebook and other digital tools as our main channels to reach and interact with our customers. said the entrepreneur. Am Veasna.

Improved connectivity and increased training opportunities were seen as essential for companies wishing to do more of their business online, with 64% of MSMEs surveyed saying they would like to learn more about using digital tools to find new customers.