Fanatics Collectibles and Topps Launch Commercial Program Hosting Over 100 College Partnerships

Additionally, Fanatics’ Topps will be foraying into the Name, Image and Likeness (NIL) arena as it has already secured exclusive rights with over 35 institutions and schools in the Power 5 conference, including the Alabama, Georgia, Kansas, Kentucky, Oregon, Penn State, Texas A&M. The expansion will lead to official trading card products incorporating college brands with NIL rights from student-athletes and former players.

Additionally, Fanatics’ Topps will launch a non-exclusive program to design, manufacture and distribute trading cards featuring current student basketball and football athletes at over 100 additional institutions such as Oklahoma, Duke, Carolina North, Iowa and Syracuse.

“Fanatics have been following the ever-changing NIL landscape closely, and we felt it was the perfect time to launch several strategic college trading card programs that will allow schools and current student-athletes to create new levels. of direct engagement with fans across hundreds of top programs nationwide,” said Derek Eiler, executive vice president of Fanatics College, according to a press release. “There are tremendous opportunities for this untapped area of ​​the hobby and to expand further into the college athletic landscape.”