Folktellers Studios, a Detroit-based storytelling media platform, announced the addition of industry veteran Susan Weatherhead as its new director of corporate partnerships.
In his new role, Weatherhead will manage corporate sponsor and partner growth, aligning Folktellers’ expansion into the education and entertainment markets.
“It’s incredibly rewarding to join the Folktellers movement to help make a positive and meaningful impact in the lives of children, parents and educators,” says Weatherhead. “Now, more than ever, students are looking for fun and creative outlets and our storytelling program is uniquely designed to inspire even the most reluctant readers.”
Recognized as an intuitive strategic architect who aligns world-class programs with global partners, Weatherhead brings over 20 years of experience to Folktellers. This included his work with Pepsi-Cola, Colgate-Palmolive, Pier 1 Imports, US Navy, Kroger, Michelin, Conoco, Carhartt, La-Z-Boy, Ally and many more.
Weatherhead’s entrepreneurial career spans the gamut between account, creative, brand planning and leadership roles. From owning and managing small public relations and marketing firms to leading business development efforts for one of the nation’s largest advertising agencies, Weatherhead offers a deep and broad understanding of the ever-changing communications landscape. evolution.
“Adding Susan to our team is one of the final pieces of the puzzle for us,” says Folktellers Studios partner Stephen Sadler. “We now have everything in place to accelerate the development and production of multiple projects simultaneously.”