It’s been a busy start to the year for adtech provider Adnami, which announces new partnerships in France as part of its continued expansion across Europe. Recently, the company signed new partnerships with the advertising network Ad4Good and the television channel TF1, including the flagship title TF1info.fr.
Over the past year, Adnami has seen a growing demand for high-impact solutions in international markets and the business has grown rapidly. The two new partnerships, along with the recent recruitment of local business development manager Laurent Meuzard, will allow French advertisers to promote themselves through new eye-catching and programmatic premium formats. Across Europe, Adnami already works with renowned media agencies such as Havas, Publicis, Dentsu, GroupM and many more.
“France is a fantastic market for us. The region has over 60 million users and many premium advertisers, agencies and publishers – including Ad4Good and TF1. These new collaborations will give us a solid base. I am really excited about Adnami’s future in France,” says Laurent Meuzard, Business Development Director France at Adnami.
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“We are very happy to partner with Adnami. Through its formats, we allow our advertisers to be more creative, which results in more attention from the public while providing a great advertising experience for our users. A clear win-win for all! says Olivier Lebeau, commercial director of TF1PUB.
Adnami is also associated with the auction house Ad4good. The company offers a sustainable approach to advertising: each time an ad (including high-impact ads) labeled “Ad4Good” is seen, it commits to donating 50% of the profits generated by the ad to a charity charity.
“Our cooperation with Ad4Good is not only an exciting partnership from a business perspective, it also supports our goals of supporting a more sustainable advertising industry from every angle,” says Carl Soderblom, COO at Adnami.
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