Importance of partnerships highlighted in Shell Forum

THE last virtual meeting of Pilipinas Shell Petroleum Corp. saw two social entrepreneurs pointing out that partnerships are key to business growth, especially in the digital age.

Noreen Bautista, CEO of Panublix Innovations Inc., emphasized that success is tied to societal relevance, affecting other organizations.

“Their business growth hasn’t been as fast as it could have been,” Bautista said.

“It’s really a systemic problem about SME development where micro-enterprises don’t turn into medium-sized enterprises. That’s the kind of social problem I want to address,” she added.

Bautista, who started her first social enterprise in high school, also emphasized that a purpose and a mission can strengthen businesses during the most tumultuous times.

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Another successful entrepreneur, Prosperna CEO Dennis Velasco explained that advocacy beyond business concerns attracts like-minded partners.

“When you can create a mission, it will create a sequel,” he said.

Velasco added that it’s hard to make and sell anything without a following or community.

“Advocacy is an investment in your brand: 43% of consumers will buy from a brand they can connect with through advocacy,” Velasco said.

For his part, Serge Bernal, Vice President of Corporate Relations at Pilipinas Shell, explained the program’s vision to nurture the next generation of innovative entrepreneurs.

“Pilipinas Shell has been a partner in the Philippines for over 108 years, and we remain committed to helping Filipino start-ups and businesses adapt, innovate and thrive,” said Bernal.