Leading Australian advertising technology company Cartelux has appointed Kristin Harder, the former global head of media at Audi, as global head of strategy and partnerships.
In this role, Kristin will lead the company’s strategic direction, launch marketing initiatives and grow the company’s global partnership networks.
Harder comes from Audi, where during her nine-year tenure she managed marketing communications, events and sponsorship for China. Harder’s career grew to incorporate global marketing responsibilities when she became global head of commercial media, before taking on global media responsibilities.
“Cartelux targets a long-standing problem in global campaign management by seamlessly integrating retail networks into the campaign and media buying process.” Harder said.
“Kristin’s global experience, her understanding of the most complex automotive retail environment, combined with her global marketing and media experience, is a perfect fit for the business. I am delighted to have her on my sides to grow the business together,” said Josh Williams, Founder and CEO of Cartelux.
The appointment comes at a time of rapid global growth for the company following customer activations in Thailand, India, Australia, Switzerland, Spain and Germany.
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