The brand enters into a new multi-level agreement with Charlamagne tha God
ATLANTE, November 15, 2022 /PRNewswire/ — Crystalthe slider’s original home in the South, recently signed a partnership deal with American radio host and television personality Charlamagne tha God, and his wife and business partner, Jessica Gadsden-McKelvey. The franchise agreement includes six locations beginning in early 2023. Krystal locations will be co-branded with Charlamagne to create a personalized experience.
“We are thrilled to partner with Charlamagne and expand our footprint nationally. Charlamagne pushes the boundaries nationally by shining a light on important topics in society,” said jonathan childs, President of Krystal Restaurants. “At Krystal, we are pushing the boundaries of QSR with innovative partnerships, marketing, menu and real estate. We look forward to continuing to do so with Charlamagne.”
Throughout the past year, Krystal has made rapid progress with significant franchise expansion initiatives and brand presence. The company explored creative new marketing to reach its audience and attracted celebrities such as 2 Chainz, Victor Cruz, Brittany Rennerand Ray J. The latest partnership with Charlamagne tha God adds to the continued evolution of the brand.
Charlamagne tha God, also known as Lenard McKelvey, is an inspirational co-host of the nationally broadcast radio show, “The Breakfast Club”, heard by more than 4.5 million listeners each week. Born and raised in a small town of Caroline from the south, Charlamagne has quickly become one of today’s most unique and compelling media personalities. His perspective and provocative interviews with celebrities help fuel the daily national conversation on issues related to hip-hop, race, society, mental health and politics.
“Having grown up in the South, the Krystal brand is an icon for the region,” said Charlamagne tha God. “I am thrilled and honored to partner with them to bring their unique menu to more communities and help introduce the brand to more audiences.”
About Krystal Restaurants LLC
Based at Atlanta, Georgia, Krystal Restaurants LLC is the South’s premier quick-service restaurant chain. Krystal operates in 10 states with nearly 300 restaurants and aims to grow to 500 stores within the next five years. The brand sells nearly 550,000 Krystal burgers every day and has sold over 10 billion burgers since its inception. Krystal recently launched its famous “Side Chik” chicken sandwich, which doubled its previous sales of chicken sandwiches. Visit krystalfranchising.com for more information.
SOURCEKrystal Restaurants, LLC