Leonard Edwards to Become Evil Geniuses’ New Head of Global Partnerships

Evil Geniuses today announced the hiring of Leonard Edwards, former Vice President of Partnership Sales for the New York Islanders and USB Arena, as the company’s new Vice President and Head of Global Partnerships.

Edwards brings over 20 years of sports and partnership experience, including stints with a host of professional sports teams, including the Islanders, as well as the New Jersey Devils, NASCAR, Orlando Magic, 76ers Philadelphia and Arizona Coyotes, and fellow esports organization Team Dignitas.

As the new Head of Global Partnerships, Edwards will seek to leverage his experience to grow EG’s awareness and reputation through new and existing relationships with brands that share Evil Geniuses’ vision and values ​​in games and esports. For more information, please see the press release below.

As Vice President and Head of Global Partnerships at EG, Edwards will oversee all of the company’s sales initiatives, including new partnerships, sponsorships and commercial sales opportunities. With over 20 years of experience in partnerships and sales, Edwards will leverage its experience to build awareness and reputation for the EG brand through new and existing relationships with brands that share the vision and values ​​of EG. ‘Evil Geniuses for gaming and esports. These values ​​include EG’s focus on creating, nurturing and sustaining an inclusive global gaming community for all and producing unforgettable entertainment experiences for that fandom while ensuring that the spirit of competition is always at the heart of the company.

“Evil Geniuses has created the premier destination for brands looking to break into esports by creating a values-driven brand that is welcoming to all,” said Leonard Edwards, vice president and head of global partnerships at Evil Geniuses. “Nicole LaPointe Jameson is a fierce leader with big goals for this organization. As the new head of the sales team, I look forward to contributing to these goals by expanding EG’s global business footprint through smart initiatives with brands that share our unwavering commitment to excellence in everything. what we do.

Edwards comes to Evil Geniuses from the popular National Hockey League (NHL) team, the New York Islanders, where he served as the former Vice President of Partnership Sales and secured partnerships for the team and l ‘USB Arena with Hyundai USA, McDonalds and Enterprise. Prior to that, Edwards held positions with corporations and professional sports teams, such as the Prudential Center, New Jersey Devils, NASCAR, Orlando Magic, Philadelphia 76ers and Arizona Coyotes. Edwards also has deep knowledge of the esports and gaming industry, having previously served as a corporate partnership team leader for esports organization Dignitas.

“Leonard Edwards is a decorated leader in the sports world who we are extremely pleased to welcome to the Evil Geniuses family,” said Nicole LaPointe Jameson, CEO of Evil Geniuses. “His extensive knowledge of the world of sports and gaming, along with his expertise in leading high performing sales teams, makes him the ideal person to lead Evil Geniuses’ business initiatives into the future and further strengthen Evil Geniuses. as the first choice for brands looking to break through. in esports for the first time.