LevLane is a nationally recognized agency that offers creative services, brand planning, social media strategy, public relations, analytics, and more. It was founded almost 40 years ago and today has more than 75 full-time employees.
Bruce Lev, CEO, Chief Creative Officer and Co-Founder of LevLane, said that while building new business and expanding the agency’s presence in the region are Cherkin’s primary goals, it is fully expects him to step in and contribute in areas outside of partnerships. and development. “It’s just who Carl is, and the exact reason we brought him into our team.”
In his previous role at Philadelphia Union, Cherkin was a member of the management team responsible for launching the Philadelphia Union, the city’s successful Major League Soccer team, where he remains a consultant, now in his 13th season with the club. In addition to the groundbreaking launch, he has established a number of successful relationships with corporate sponsors, chambers of commerce, and a wide and diverse array of businesses, while continuing to generate a continuum of profitable business development opportunities for all. levels for the club. .
Prior to working in business development and communications, he had a successful decades-long career in journalism and public relations.
For Cherkin, the transition from Emmy-winning TV sports host to business development manager was a natural one. “I’ve spent my whole career making connections and building relationships, that’s what I love to do,” he said. “I look forward to being part of the team that propels LevLane into its next phase of growth. We have incredible talent here and hopefully our reputation for attracting creative powerhouses and an impressive clientele will make us the number one agency in Philadelphia and the Mid-Atlantic region.
The agency has seen steady growth over the past few decades – the decision to hire a senior vice president for partnerships and development ensures that the agency as a whole remains energized.
”It’s an exciting time for LevLane and for me as well. I had the unique opportunity to work in an environment where the culture, already created, is of vital importance. The fact that my lifelong friend Bruce Lev was the driving force behind this culture makes it all the more meaningful,” Cherkin said. “It is incredibly motivating and at the same time empowering to know that all the contributions I make to this amazing group of people will continue to enhance the growth and success of LevLane and its customers.”
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