Malaysia seeks strategic global partnerships to accelerate its growth trajectory as a preferred healthcare destination

Explore the Potential of Malaysia Healthcare at World Travel Market London 2022

Malaysia Healthcare is strengthening its comprehensive preventive healthcare proposition through strategic partnerships in Global Travel Market 2022 (“WTM”) in London.

As a nation, Malaysia urges global citizens to prioritize preventive care by taking charge of their health and well-being. This crystallizes Malaysia Healthcare’s goal of welcoming returning healthcare travelers who are actively seeking preventive care and wellness treatments at Malaysia’s private healthcare facilities.

Read also : Bangladesh launches digital platform for Bangladeshi expats in Malaysia

Malaysia Healthcare is at the forefront of this phenomenon with a healthcare system that has evolved from curative care and treatment to preventive health and wellness. This led to the launch of Malaysia Healthcare’s Premium Wellness Program, an industry-wide collaborative effort with many of Malaysia’s leading private hospitals, hotels and travel agencies, which incorporates medical screening complete with world-class hotel accommodations, a leisure itinerary with options for healthcare travelers to add aesthetic and cosmetic dental procedures as well as other treatments such as hepatitis C, cancer and cardiac screening.

“In accordance with the third Sustainable Development Goal (SDG) of the United Nations to “enable healthy lives and promote well-being for all at all ages”, Malaysia is committed to the continuous improvement of its health system in order to empower and encourage healthier lifestyles through enhanced health screening capabilities, for all,” said Mohd Daud Mohd Arif, Chief Executive Officer of the Malaysian Healthcare Travel Council (MHTC).

In collaboration with Tourism Malaysia, Malaysia Healthcare returns to London at the WTM to show its commitment to providing healthcare travelers with an enhanced and seamless end-to-end patient journey experience, as well as its strengths as a healthcare destination globally recognized.

Malaysia is a top destination for healthcare travelers worldwide and has been awarded “Destination of the Year” by UK healthcare travel authority International Medical Travel Journal (IMTJ) in 2020. Malaysia’s strong reputation as a travel and healthcare destination has attracted 1.06 million European tourists and 1 .22 million healthcare travelers in 2019 alone, with the top 10 countries of arrival in Malaysia for healthcare travel being Australia, Bangladesh, China, India, Indonesia , Japan, Singapore, Somalia, United Kingdom and United States.

Malaysia’s niche treatment areas include cardiology, oncology, fertility, orthopaedics, neurology and aesthetics such as bariatric treatments, as well as dental and other cosmetic services. In addition to its commitment to providing affordable, accessible, transparent and quality end-to-end healthcare, it also strengthens its healthcare offerings through strategic partnerships with travel agents and healthcare facilitators. at regional and global levels.

Also present at WTM are the country’s tourism partners, including Tourism Malaysia and the state tourism bodies of Sarawak, Sabah, Penang, Selangor, Johor, Perak and Melaka, who work closely with Malaysia Healthcare, alongside major hospitals. companies from Malaysia to provide a holistic and transparent approach. healthcare experience through premium wellness packages. MHTC will also sign a Memorandum of Understanding (MoU) with SHINON Healthcare, a leading medical assistance and health care consultancy that helps patients seek treatment outside their country and acts as their local guardian in the chosen destination. With healthcare travel being a key economic driver for Malaysia, WTM provides a synergistic platform for interested international parties to pursue business collaborations with Malaysia’s key stakeholders and realize opportunities for 2023 and beyond.

“We recognize how crucial it is to form strategic partnerships to catalyze the recovery of the industry by 2023. It is essential for Malaysia Healthcare to identify and join forces with other partners in the industry. industry who share the same value system and the same commitment to service excellence. We are at WTM London to reach out to travel agents and healthcare facilitators, whose markets have historically come to Malaysia for healthcare and tourism opportunities, for collaboration opportunities and training programs , such as the training program for health facilitators. Our intention is to ensure that we engage like-minded partners, such as SHINON Healthcare, in achieving our ambition to provide the best healthcare travel experience,” continued Mohd Daud.

The Health Facilitator Training Program is a capacity building effort aimed at equipping travel and travel agents with the knowledge and skills to then provide services to returning and prospective travelers who recognize Malaysia as a preferred destination. for health care. As the industry navigates through endemicity, Malaysia Healthcare is stepping up its efforts to position Malaysia as a safe and reliable destination to meet its projected arrivals of healthcare travelers, in particular by positioning Malaysia as a hub for cardiology, oncology, fertility and dental treatments, as well as its Premium Wellness offerings.

“Malaysia is currently home to over 250 highly regulated private healthcare facilities under the Ministry of Health Malaysia (MOH) and recognized worldwide. The Ministry of Health oversees price caps for healthcare treatment in Malaysia, ensuring fair pricing structures for all healthcare travellers. Thus, healthcare travelers are assured of accessible and affordable healthcare with little to no wait times. We invite all healthcare travelers to experience the best of healthcare travel with Malaysia Healthcare and enjoy the seamless end-to-end services provided, from the point of inquiry to post-treatment care,” Mohd said. Daud.

Visit the Malaysia Healthcare stand at the Malaysia Pavilion from November 7-9, 2022 at the World Travel Market in ExCel, London, for opportunities to network with Malaysia Healthcare representatives and explore exclusive healthcare packages. For more information about Malaysia Healthcare and its services, please visit https://malaysiahealthcare.org.my or visit our social feeds at: www.facebook.com/MHTCMalaysia or on LinkedIn (Malaysia Healthcare Travel Council).

Summary

Article name

Malaysia seeks strategic global partnerships to accelerate its growth trajectory as a preferred healthcare destination

The description

Malaysia Healthcare is at the forefront of this phenomenon with a healthcare system that has evolved from curative care and treatment to preventive health and wellness.

Author

TPT Press Office

Editor’s name

POLITICAL TIMES

Publisher’s logo