New partnerships for RKW and Tile Mountain and more business news from Staffordshire

It’s been another busy week for businesses in Stoke-on-Trent and Staffordshire with home accessories supplier RKW and tile retailer Tile Mountain announcing major new partnerships.

Elsewhere, Caravans In The Sun have revealed they are preparing to open a show ground in the UK and Water Plus staff have stepped up to defend their community with various charitable donations.

Here we round up six stories from across the region that you may have missed.

If you have a company story that you would like to see featured in our next roundup, please email [email protected]


Tile retailer Tile Mountain has signed up to sponsor this year’s Big Sleep Out event.

Stoke City FC’s annual Community Trust initiative encourages supporters to brave the elements by sleeping through the night to raise awareness and much-needed funds for homeless charities in Stoke on Trent.

Now, as the football club’s long-standing platinum partner, the Stoke-on-Trent-based DIY retailer has thrown its support behind the event – and hopes to encourage many of its 200 staff to take part. .

It takes place in the Franklyn Stand lobby of the bet365 stadium on Friday 25th March.

Dean Quinn, Tile Mountain Brand Manager, said: “When we were approached to sponsor ‘The Big Sleep Out’, we weren’t shy about getting involved.

“This is a fantastic initiative which helps to raise awareness of the serious problem of increasing homelessness in Stoke-on-Trent and countless towns like it, and also helps to generate much needed funds for charities for the homeless that she supports.

“We will be running a big campaign internally to inspire our employees to participate and get all the big sponsorship money to go to the big three charities the event supports.”

The charities that will benefit in 2022 are the Macari Centre, the Lyme Trust and the Gingerbread Centre.

Those wishing to participate must be at least 11 years old to attend, however, those under 18 can participate if accompanied by an adult or guardian and have parental permission to attend .

For more information on the Big Sleep Out, email [email protected]


Home accessories supplier RKW has announced a new partnership with Hoover.

The deal will see the Fenton company launch an exclusive line of seven small home appliances (SDAs) for the brand, which will include upright vacuums, cylinder vacuums and cordless stick vacuums.

The company says the new range – which will only be available through RKW – will help drive its growth in 2022 and beyond.

Rob Sutton, CEO of RKW – which had sales of £180m last year – said: “We are delighted to be partnering on an exclusive range deal for Hoover SDA UK.

“This is a huge opportunity to grow mutual business and we have already seen a fantastic response from our customers to the exclusive range that RKW will supply from March 2022.

“We work with over 5,000 retailers across the country. Many of our customers started trading with us today when we started 33 years ago and we have developed strong working relationships based on trust and integrity.”

RKW CEO Rob Sutton (centre) at the launch of the Hoover range at RKW

Tony Mellors, SDA Account Manager at Hoover, said: “We are absolutely delighted to welcome Rob, Gary, Stephen and the entire RKW team on board, as our chosen and valued National Distributor for an exclusive range of products. exceptional Hoover floor care.

“RKW is exceptionally well respected within the industry and together we believe this important joint business partnership will enable us to further strengthen and grow our valued relationship with all accounts and in particular with a focus on independent retailers. .

“The partnership will also help provide expanded distribution reach and depth for both parties, with a brand recognized for developing highly effective and innovative floor care products for the home. »


A growing mobile home company is opening a new show ground in Staffordshire.

Caravans In The Sun delivers ‘dream’ mobile homes to hundreds of customers across the UK each year.

Now the company, which has operated from offices in Blurton since its inception in 2005, is preparing to open a new show ground in Cold Meece, Eccleshall.

The UK show will officially open on February 19-20, where the company will also launch an exclusive new range.

Christopher Peers, of Caravans In The Sun, said: “The business has grown to the point where an exclusive UK showroom is needed to provide the best possible choice and service to our hundreds of customers. .

“On Saturday 19th and Sunday 20th February we officially open the doors to our new show ground near Eccleshall in beautiful Staffordshire countryside.

“We will be delighted to welcome all clients and friends and explain everything you need to know about travelling, holidays and living in beautiful caravan parks located in sunny places in Spain, France, Spain. ‘Italy, Greece and Portugal.’


Staff at water retailer Water Plus do their part for their local community after collecting, donating and delivering gifts and essentials to those in need.

More than 70 gifts were delivered to children at the Gingerbread Center in December, and pasta, tins of vegetables and other items poured in in December, January and this month for a workplace drive to Stoke-on-Trent Food Bank.

Alongside this, the company – headquartered in Campbell Road, Stoke – will focus on wellbeing and activity this year, as part of efforts to raise money for its charity the year – North Staffs Mind.

Dan Barlow, IT Systems Testing Analyst at Water Plus, said: “We’ve been collecting for the Gingerbread Center over the past few years, and it’s been great to see how we’re helping to make a difference in people’s lives with what we’re doing. do – thank you all.”

The image shows a donation of children's gifts to the Gingerbread Centre.
The image shows a donation of children’s gifts to the Gingerbread Centre.

Andy Hughes, Managing Director of Water Plus, said: “We have passionate people who care about the community they work in and also want to make a difference for disadvantaged families locally.

“As during the rest of the year, our colleagues thought of others in the community.

“Alongside charity fundraising, we help young people find work and already have 14 apprentices with us this year – in roles ranging from finance, commerce and IT.”

Gingerbread Center fundraiser Chris Belyavin said: “A huge thank you from everyone at the Gingerbread Center to the Water Plus staff for their incredible generosity once again.

“It’s been difficult for the families who have been left homeless, especially in the winter months, so getting such support from a great local business is so much appreciated.”


A Stafford business has become an ambassador for a networking program designed to drive growth in Stoke-on-Trent and Staffordshire.

IT and digital transformation consultancy DIG-X is featured in a new case study for Stoke-on-Trent and Staffordshire Growth Hub’s #GearingforGrowth2022 campaign.

DIG-X, which is based at the Hollins Business Center, specializes in digital, cloud and data migration to help customers improve their bottom line, security and compliance.

Managing Director Robert McLaren took part in Growth Hub’s peer network program last year – and has recommended the program to other businesses in the county.

Robert said: “I knew what my growth plan was, but I had specific issues to address.

“I didn’t know this sort of thing was available to me and my initial expectations were relatively low, but I found it very motivating and would recommend it to others.

“What we found was that many of us were having similar issues, despite our businesses being all different and operating in different industries. It was definitely worth it.”

Fully funded by the Department for Business Energy and Industrial Strategy (BEIS), the Peer Networks program is part of Growth Hub’s #GearingforGrowth2022 campaign and offers peer-guided support to businesses.

Rebecca Parker, Growth Hub Team Leader, said: “We are delighted that Robert from DIG-X has shared his thoughts with us as part of our #GearingforGrowth2022 campaign and I urge other businesses in the county to contact us. and find out what the peer network program could do for them.”

The Peer Networks program will run until the end of March this year and places are still available for businesses in Stoke-on-Trent and Staffordshire who wish to take part.


Businesses are invited to take advantage of financial support that will help them place innovation at the heart of their future growth.

The Innovation and Productivity Pathfinder project follows a successful bid for UK Government Community Renewal funding.

It will allow employers to access Staffordshire University’s expertise and support in developing innovation plans tailored to their businesses.

The project will be delivered through the university’s Innovation Enterprise Zone and is the latest in a portfolio that supports programs designed to kick-start economic and business growth in the region.

Marek Hornak, Associate Dean for Innovation and Enterprise at Staffordshire University, said: “We are delighted to offer this opportunity to all businesses in Newcastle and the wider Staffordshire County Council districts.

“It will give them access to a student or graduate intern who will be placed in their company for 12 weeks to develop a bespoke innovation plan, working under the guidance of an experienced academic who will act as an innovation advisor.

“It will also allow access to certain specialized equipment such as 3D printer, robotic arms and laser scanners, and provide training to their workforce with the aim of fostering new ideas, creativity and innovation. ‘innovation.”

Deputy Leader of Staffordshire County Council and Cabinet Member for Economics and Skills Philip White added: “We have a strong track record of working in partnership with Staffordshire University to attract funding to develop the he region’s economy and pioneer is an important investment in the county’s business community.

“We urge all eligible businesses to take advantage of this project.”