New partnerships tackle new challenges and demands | Franchise News

Two notable franchise deals show the industry is leaning more towards next-gen tools and models.

Robotic smoothie maker Blendid is building more robots with smoothie giant Jamba. The two companies announced the extension of an ongoing partnership. Blendid will build two more freestanding smoothie kiosks for two college campuses in Georgia.

Geoff Henry, President of Jamba, said, “It has been gratifying to see guests enthusiastically engage with our booths, and we look forward to speaking with future operators who are interested in testing with us and learning more about this opportunity. .

As Food On Demand previously covered, the companies already had a two-location mall pilot program. Blendid co-founder and CEO Vipin Jain said he’s excited to see how campuses, with their routine traffic and high volumes, use kiosks.

“Positive customer feedback validates the potential of our robotic kiosks in a variety of different locations across the country,” Jain said. “We look forward to hearing how these new campus communities are using kiosks as we look for additional opportunities in similar settings.”

Across the Pacific Ocean, 7-Eleven has struck an interesting deal with Taiwan-based ghost kitchen operator JustKitchen.

The companies have signed a deal under which JustKitchen will cook food for the convenience giant and offer delivery through a Taiwanese delivery network 7-Eleven bought last year. JustKitchen will also create a virtual brand that will be offered on the 7-Eleven delivery platform.

The pilot program will provide meals at 7-Eleven locations in Taipei’s Neihu District, a district of about 12 square miles with a population of 287,000.

“Finding a business agreement with 7-Eleven Taiwan is an important development for JustKitchen and, in our view, brings together two strong operators for the benefit of the end consumer,” said Jason Chen, co-founder and CEO of JusteCuisine.

These two deals show that the franchise space is calling on cutting-edge partners to meet big challenges and intense competition. The expansion of Jamba robotic restaurants is a futuristic way to address staffing challenges and meet intense customer convenience demands. As Franchise Times previously covered, the bots also extend operating hours to match the bot’s availability, potentially 24/7.

Expansion to meet consumer demands is also a theme of the 7-Eleven partnership. Before third-party networks and instant grocery delivery, convenience stores were the place to get a convenient snack. Now, convenience store franchises have to compete with a whole host of new competitors as well as their own challenges. The competition is even more intense in Taiwan, a market that has adopted ultra-convenient new options faster than almost anywhere else. The deal shows that 7-Eleven is serious about competition and happy to work with some of the new players to improve the brand.

There will be many more deals like this for franchise space as vendors find ways to drastically change the way business is done. Franchise brands, operators and executives must be looking for their next transformation partner.