Paradox Retail is now certified by the Women’s Business Enterprise National Council | News

ROGERS, Ark., March 29, 2022 /PRNewswire/ — Paradox, an agency specializing in challenger brand marketing, is proud to announce its national certification as a Women’s Business Enterprise by the Women’s Business Council – Southwest, a regional certification partner of Women’s Business Enterprise National. Council (WBENC).

“As a fiercely independent agency, founded by women, this is just the beginning.” Allisha WatkinsCo-founder of Paradox

“As a fiercely independent, women-founded agency, we seek opportunities to connect, support and encourage other entrepreneurs on their journey. Women-Owned Certification (WBENC) provides Paradox with new avenues for growth and s “aligns perfectly with our company values. This is just the beginning,” said Allisha WatkinsDirector of Sales and Head of Industry Relations for Paradox.

The WBENC certification standard established by the Women’s Business Council – Southwest is a meticulous process that includes a thorough business review and site inspection. The certification process is designed to confirm that the business is at least 51% owned, operated and controlled by one or more women.

By including women-owned businesses among their suppliers, companies and government agencies demonstrate their commitment to fostering diversity and the continued development of their supplier diversity programs.

To learn more about Paradox, visit or contact the team at [email protected]

About Paradox Retail: Founded in 2019, Allisha Watkins and Amanda Whittaker established its marketing agency in Rogers, Arkansas close to the world’s largest retailer and an ever-growing supplier community. Paradox employs a team of industry experts and creative thinkers to better evaluate each unique customer opportunity. We believe our partnerships value an iterative marketing process where together we make better decisions and win the hearts and minds of buyers.

About WBENC:

Founded in 1997, WBENC is the national leader in women’s business development and the leading third-party certifier of women-owned and operated businesses, with over 17,000 certified women’s business enterprises, 14 national regional partner organizations and over 350 member businesses. More than 1,000 companies representing America’s most prestigious brands as well as many states, cities and other entities accept WBENC certification. For more information, visit


Amanda Whittaker

[email protected]


View original content:

SOURCE Paradox