CHICAGO, March 23, 2022 (GLOBE NEWSWIRE) — Peapod Digital Labs, the digital, e-commerce and branding engine of Ahold Delhaize USA, announced expanded media partnerships and capabilities available to consumer goods companies. consumer packaged goods (CPG) through its AD Retail Media branch. The new features enable CPGs to reach connected customers through digital and in-store channels.
“Over the past two years, we’ve seen a shift in the way consumers shop. While we believe online demand will continue to grow, we know that customers and CPGs want an omnichannel experience that brings together both digital and in-store elements,” said Bobby Watts, vice president, head of e-commerce merchandising and AD retail media. “When we evaluated the omnichannel experience, we saw an opportunity to build our in-store capabilities to deliver a more seamless omnichannel offering to customers of the brands we support and CPG partners.”
This announcement comes at a time of unprecedented growth in the grocery industry, including online sales growth of 105% over two years at Ahold Delhaize USA companies in 2020 and 2021.
“This is the best time in grocery history for brands to invest in retail media,” adds Watts. “At AD Retail Media, we’ve worked with our partners to roll out an enhanced set of retail media offerings that will enable deeper relationships with customers in a way that complements their shopping experience.”
Capabilities include improved partnerships and capabilities, including:
In partnership with
to create additional opportunities for the online media channel, as well as digital circular personalization.Partnership with
Neptune Retail Solutions
(NRS) to add display, display, basket and shelf impact ads in 390 additional local branded stores. With this expansion, NRS’ unique suite of data-driven omnichannel tools is in place to connect with customers across more than 1,800 Ahold Delhaize USA branded stores.
“We are excited about this expansion of our client marketing relationship with Ahold Delhaize USA brands and look forward to helping all of their US retail brands own and operate their distribution channel as part of their network. media,” said Kevin Hunter, Chief Commercial Officer and Chief Innovation Officer at Catalina. “We have very consciously disrupted our own business model in recent years and are now operating very differently than in the past to become a more valuable and strategic partner for our retail, CPG brand and agency customers.”
“We are excited to extend our relationship with the brands of Ahold Delhaize USA and continue to support them with NRS’ unrivaled knowledge accumulated over more than 30 years of best-in-class in-store omnichannel activation” , said Bill Redmond, CEO of NRS. “We are committed to identifying innovation opportunities with their team to add value to their shopping experiences for years to come.”
Last fall, AD Retail Media also celebrated a year of sponsored search through Quotient, as well as nearly 100 branded store locations with electric vehicle charging stations with on-screen advertising opportunities available through Volta, with additional plans to significantly increase the number of stations. in 2022.
Consistently ranked as the fourth largest grocery group in the United States, with a concentrated presence on the East Coast, Ahold Delhaize USA brands cover 90% of consumers for e-commerce with click & collect and delivery and count 30 million active loyalty card members across brands.
About Peapod Digital Labs Peapod Digital Labs is the digital, e-commerce and commerce engine of leading food retailer Ahold Delhaize USA. As an innovation lab for American brands, Food Lion, Giant Food, The GIANT Company, Hannaford and Stop & Shop, Peapod Digital Labs promotes digital and e-commerce innovation, technology and experience to meet the changing customer needs of each Ahold Delhaize Local Brand in the United States, regardless of when, where and how consumers choose to shop. Learn more at www.peapoddigitallabs.com.
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