As Consumer Demand Grows for Industry’s Only Savings Platform That Pays Users to Learn About Personal Finances, Company Adds Top-Level Executive to Team
Plinqit, the only savings platform of its kind that pays users to learn more about personal finance, has appointed Peter Petras as vice president, sales and partnerships. The addition of Petras follows the company’s significant growth as consumer demand accelerates.
Petras joins Plinqit with over 20 years of experience, previously as Director of Sales for Array, a financial enablement platform specializing in embeddable tools and white label solutions. Previously, he was an advisor for Conductiv, a leader in AI-powered data decision making for lenders.
Petras also served as Vice President of Business Development for BankMobile, now BM Technologies, Inc. and one of the largest digital banking platforms in the United States. He has held other leadership and business development positions within the industry, including LifeLock. He was also one of the main employees of the Lending Club, which he joined in 2006 when it was founded.
“Joining Plinqit was a natural next step,” Petras said. “Their mission to provide powerful solutions that not only encourage greater engagement for institutions, but increase the financial literacy of their users, aligns with my vision for the industry. I look forward to supporting Plinqit’s goals. in an increasingly crowded digital marketplace.”
As Plinqit continues to expand, Petras will support the company’s overall growth strategy. Understanding that saving is the first step on the road to financial well-being, Plinqit offers users a free, simple and easy-to-use way to save and plan for their future financial needs. Unlike any other savings platform on the market, Plinqit’s patented Build Skills™ technology allows users to not only interact with content that improves their financial literacy, but also to get paid to do so. With its growing popularity, Plinqit helps banks and credit unions attract and retain consumers in a unique way, providing financial institutions with a proven and profitable acquisition strategy.
“Plinqit continues to achieve new growth milestones, making it essential that we grow our team with the best in the industry – and Peter is one of them,” said Kathleen Craig, Founder and CEO of Plinqit. “Peter joins our team with not only impressive experience, but an approach to the industry that parallels our own. As more and more financial institutions turn to Plinqit to both increase engagement with customers and members and as a powerful acquisition tool it will be invaluable.”
Plinqit is a branded, mobile-focused platform that is both elegant and very powerful. Unlike any other savings platform on the market, its patented Build Skills™ technology compensates users for engaging with content, creating higher user engagement for financial institutions. Created by Millennials for Millennials, Plinqit helps financial institutions connect with this important demographic in meaningful and relevant ways – bringing together digital customers, FIs and savings in one beautiful place. For more information, visit info.plinqit.com.