Pronto Housing Announces Strategic Partnerships with Fifth Wall, PSP Growth, Alate Partners, Valley National Bank and Noho Ventures | Business


Pronto Housing – the first and only affordable housing compliance software-as-a-service (SaaS) platform – today announced its many strategic partnerships with some of today’s leading investors, including fifth wall, PSP Growth, Alate Partners, National Valley Bank (NASDAQ: VLY)and Noho Ventures. In the wake of the start-up start-up $2.5 million seed round, the sum of these companies’ investments brings Pronto Housing’s total funding to $4.5 million. Their partnership will allow the startup to continue to strategically and rapidly expand its key product development at the cutting edge of technology while scaling its team.

“Affordable housing processes have been notoriously cumbersome, manual and paper-based,” said Christine Wendel, CEO and Co-Founder, Pronto Housing. “We remain laser-focused to ensure a quick and easy process for both sides of the equation. Onboarding Fifth Wall, PSP Growth, Alate Partners, Valley Bank and Noho Ventures as valued partners is a critical step. to help us achieve our goals.

“We quickly identified Pronto Housing as an unrivaled software startup bringing much-needed advancements to the affordable housing market,” shared Dan Wenhold, Partner at Fifth Wall. “Pronto’s platform provides a scalable solution to bring efficiencies to a complicated process that affects millions of housing units across the United States, and Fifth Wall is excited to participate in the funding round of start-up of the company.

Founded in 2020 by Wendell and KC Crosby, Pronto Housing works to make a higher quality of life more readily available to the more than 11 million Americans facing housing instability, while helping homeowners achieve their goals financial. By automating compliance for affordable housing programs in the United States, Pronto Housing eliminates manual data entry and increases transparency for real estate teams and tenants.

“As an investment company with a history of building sustainable businesses, Pronto’s value proposition immediately resonated with us,” said Momei Qu, Managing Director of PSP Growth. “We believe the company has the potential to create a dominant position in an underserved segment and we are excited to partner with them on their journey.”

For landlords, Pronto Housing’s state-of-the-art tools speed up tenancies by more than five times the traditional compliance process. For current and potential residents, Pronto Housing’s platform makes applying for a new building and annual recertification a quick and painless process, with automated collection of information and documentation. Pronto Housing’s platform includes two interfaces: a step-by-step questionnaire for tenants to provide information and documentation, and a dashboard for property managers and landlords to track deadlines, communications and records. in properties, programs and regulators.

Pronto Housing continues to win investor support, boasting a group of backers that includes Wilshire Lane Partners, Nine Four Ventures, Essence Development, Lemor Development Group, Housing Trust Group and notable early-career investor and technology advisor Sara Shank . The addition of Fifth Wall, PSP Growth, Alate Partners, Valley National Bank and Noho Ventures to its primary list of investors further validates Pronto Housing as a leader shaping the future of affordable housing through technology solutions.

About Pronto Housing: Pronto Housing is the first and only out-of-the-box affordable housing compliance software-as-a-service (SaaS) platform. Founded in 2020 by Christine Wendell and KC Crosby, Pronto Housing’s mission is to accelerate affordable housing rental and compliance through technology solutions, a team of compliance experts and a customer-centric approach. Pronto investors include Wilshire Lane Partners, Nine Four Ventures, Fifth Wall, PSP Partners, Alate Partners, Valley National Bank and Noho Ventures. To learn more, visit

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SOURCE: Pronto Housing

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PUBLISHED: 03/04/2022 11:22 / DISK: 03/04/2022 11:23

Copyright BusinessWire 2022.