Bandai Namco Entertainmentthe publisher behind this year’s hit fantasy RPG Ring of Eldenrevealed that it is trying to build partnerships and IPs with game makers following a large number of mergers and acquisitions in the industry.
Talk with GI.bizArnaud Muller, chief operating officer of Bandia Namco Europe, noted that smaller publishers find it more difficult to secure intellectual property, which his company fortunately does not have a problem with because of its financial clout.
What I find is that we have to secure the IP addresses that we create with the studios that we partner with. When we invest in creating IPs, when we invest in marketing those IPs, we also have to keep in mind that we have to get some kind of security from the future of the studio that’s developing that IP, if the IP does not belong to us.
So that’s something we’re working on. You know, this spread of acquisitions that we’re seeing is affecting some of the smaller publishers in their ability to get to the top studios in the world. But at Bandai Namco, we have the financial means to secure these partnerships.
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We are working on a number of measures to secure these partnerships – you talk about rights of first option, you talk about intellectual property ownership, you talk about minority stakes in these studios. So there are ways to secure relationships.
Elden Ring has been a huge success for Bandai Namco, having moved 16.6 million copies in digital sales and shipments worldwide since its launch in February 2022. You can read our full Elden Ring review here.