Sunny Marketing/Earth Therapeutics Receives NMSDC Minority Business Enterprise (MBE) Certification

NEW YORK, July 12, 2022 /PRNewswire/ — Sunny Marketing / Earth Therapeutics has received certification as a minority business enterprise by the National Minority Supplier Development Council (NMSDC). The NMSDC is a leading business membership organization that works to recognize minority-owned businesses and connect diverse suppliers to businesses in need. The New York / New Jersey subsidiary (NYNJMSDC) has certified and supports 1,300 minority suppliers locally.

“We are proud to be a member of an organization that is a powerful driver of workplace diversity and ultimately a more prosperous society for all,” said John Kang, President and CEO of Sunny Marketing / Earth Therapeutics. “As a minority-owned business, we practice NMSDC’s core values ​​and share their inspiring vision to bring together entrepreneurs from underrepresented communities and create opportunity for each other.”

“It’s such a positive example that the whole is greater than the sum of its parts. It shows that while this is a challenging time for business, it is also an exciting time of change, growth and hope,” Kang said. “We are encouraged by our suppliers’ increased participation in the NMSDC and see this trend continuing.”

Sunny Marketing was founded in 1976 by immigrants from South Korea and is currently majority female owned. Starting with the Loofah Sponge, a natural herbal exfoliant, the company has become a leader in the natural personal care industry, offering over 200 products under its brand, Earth Therapeutics.

Its principal owners were Ellis Island Medal of Honor recipients (2012); the Power of Positive Thinking Award from the Blanton-Peale Institute (2012); New York Theological Seminary Urban Angel Award for Philanthropy (2006); Ernst & Young Entrepreneur of the Year Award (2002; 2003 finalist).

About Sunny Marketing / Earth Therapeutics

Sunny Marketing is a distributor of Earth Therapeutics, an eco-friendly, affordable and “mass-stem” personal care brand available at major retailers such as Ulta, Target, Walmart and direct-to-consumer e-commerce. It specializes in the home spa category, including foot care; anti stress; K-beauty; and innovative bath accessories. Identified by its superior tools and ingredient-driven formulations, Earth Therapeutics is committed to customer satisfaction and service at all levels – and is committed to environmentally sustainable practices such as organic farming of its raw materials and fair trade.

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About the NMSDC

Founded in 1972, NMSDC is the longest-serving engine of business growth for the broadest group of systematically excluded communities of color (Asian-Indian, Asia-Pacific, Black, Hispanic and Native American), and our impact goes far beyond of the supply chain. It is about upward mobility for the emerging majority of Americans, an equal chance to participate in the American experiment of free market capitalism and entrepreneurship. Our job is to correct the unequal access to wealth creation opportunities.

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SOURCE Sunny Marketing / Earth Therapeutics