Symend Lands $40 Million, Yahoo ConnectID Announces Partnerships and More News

Symend earns $40 million, Yahoo ConnectID announces partnerships, Clearbit integrates G2 buyer intent data, more CX news.

Clearbit, a marketing intelligence company, has announced a new integration to support G2 buyer intent data in their platform.

“Marketers know it’s critical to engage the right companies at the right time, but with increased pressure to build a high-quality pipeline, it’s never been more critical,” said Harlow Ward, CTO at Clearbit, in a press release. “With G2 and Clearbit, teams can now leverage the powerful combination of business fit and buyer intent to focus their funnel and even use Clearbit Capture to uncover key buyers and contacts at their most suitable and most intentioned prospects.”

Company officials said G2 and Clearbit customers can now access all relevant G2 buyer intent signals directly within Clearbit’s data activation platform.

“Buyer intent data is a secret weapon for leading B2B marketers,” Christine Li, vice president of growth and enablement at G2, said in a statement. intent-based revenue and realizing the full potential of account-based marketing. »

In other customer experience and digital marketing news…

Tealium Launches Identity Partner Ecosystem

Tealium, a customer data platform (CDP) company, announced the recent launch of its identity partner ecosystem.

Company officials said the identity partner ecosystem integrates Tealium’s CDP with in-market identity providers to provide insights and analytics to marketers to personalize customer experiences.

“Our partnerships with leading identity providers offer enterprises the ability to merge their valuable first- and third-party data with Tealium’s AudienceStream™ CDP profiles in real time and at scale,” said Josh Wolf, Director of Solutions Consulting. partners at Tealium, in a statement. statement. “Every business should strive to better understand their prospects and customers, and this will help them do just that. Tealium then helps those businesses act on that foundation by ensuring a personalized experience at every touchpoint online and offline. . »

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Comcast RISE Achieves Program Goal

Comcast Corporation, a media and technology company, announced that Comcast RISE, an initiative created in 2020 to help strengthen and empower small businesses hard hit by COVID-19, has reached its goal of supporting 13,000 small businesses in the whole country by the end of the program at the end of 2022.

According to the company, with the program commitment now fulfilled, Comcast will introduce a new phase in 2023 to continue the company’s efforts to help small businesses.

“We’re incredibly proud of the work the Comcast RISE team has done over its two-year tenure to help the small businesses we’ve worked with not only survive, but thrive,” Teresa Ward-Maupin, VP -senior president of digital and customer experience at Comcast Business, said in a statement. “We recognize that small businesses are the backbone of our economy and we look forward to learning from this program as we find new ways to empower and strengthen even more small businesses and entrepreneurs at the heart of our local communities. »

Symend Secures $40 Million in Funding

Symend, a SaaS company, announced that it raised $40 million led by Inovia Capital. Company officials said the funds will be used to further accelerate its growth and global market expansion.

“As Symend grows rapidly and closes one of Canada’s best FinTech fundraising rounds of the year, this latest funding cements its position as a game changer in digital customer engagement,” said Dennis Kavelman, Partner. at Inovia Capital, in a press release. “Companies see the value in Symend through its ability to reduce chargebacks and retain revenue while providing a hyper-personalized approach that increases customer loyalty. Demand for Symend’s technology continues to grow and we are excited to help fuel the next phase of growth.

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Yahoo ConnectID announces partnerships

Yahoo announced the continued expansion of its cookieless identity solution, Yahoo ConnectID, with five new interoperability partnerships, including Annalect’s Omni ID, Alliant, AdPredictive, ShareThis and Tealium.

“Two industry changes are accelerating the adoption of Yahoo ConnectID,” Elizabeth Herbst-Brady, chief revenue officer at Yahoo, said in a statement. “First, in today’s digital environment, every dollar counts, so it’s critical for advertisers and publishers to ensure campaigns are relevant, measurable and successful. Second, advertisers and publishers are beginning to realize the importance of not only preserving addressability, but also addressing the unaddressable. This has helped Yahoo’s solutions scale rapidly among advertisers and publishers to become among the most widely adopted and interoperable. »

Fast Simon introduces the audience

Fast Simon, an e-commerce conversion optimization platform company, has announced the availability of Audiences, a new personalization module.

According to company officials, Audiences will allow merchants to personalize for anonymous shoppers, use timeframes to create specified relevant groups, determine audience segment,

Define audiences and apply past and current shopper data.

“Personalization is essential to making customers feel valued and to creating customer loyalty, trust and engagement,” said Zohar Gilad, co-founder and CEO of Fast Simon in a statement. “Too often, merchants personalize part of the customer journey or only remarket to current customers. Fast Simon takes personalization to the next level. Our AI uses real-time personalization in collections, search and recommendations, by based on shopper behavior and intent, resulting in a much higher conversion rate.”

Bloomreach Unveils New Snapchat Ads Integration

Bloomreach, a digital marketing and content management company, announced an integration with Snapchat ads through Bloomreach Engagement.

“Social media hasn’t just impacted e-commerce – it’s reshaped shopping expectations for a generation that is poised to harness the bulk of purchasing power across the globe,” said Amanda Elam, CMO at Bloomreach, in a statement. “For Gen Z, the buying journey by definition crosses channels, often starting with social media. They expect to discover, learn about, and even buy products directly from their social platforms. It’s a critical channel in every marketing strategy, and with our new Snapchat integration, we’re helping marketers use it in ways that drive more effective ad spend and more relevant experiences for customers. »