The world’s most awarded advertising school, The School of Communication Arts (SCA), recently welcomed a host of new sponsors to its New School Year Partner Program.
These internationally recognized and award-winning new additions to SCA’s growing list of partner organizations include Pitch Marketing Group, The Corner, Ridley Scott Creative Group, ACNE and The Marketing Store.
By partnering with SCA, each new sponsor will directly support and contribute to the education of a number of students who otherwise would not have the resources to enter the creative advertising industry.
Approximately 40% of each cohort of students is funded through the generosity of the School’s partner organizations. They play an important role in student success on the course and have access to a host of partner benefits such as new talent scouting, mentoring, and learning and development opportunities.
The success of the partnership network can be attributed to the quality and employability of SCA alumni, exemplified by the school’s impressive and growing collection of awards.
2022 was a banner year for the SCA, winning 16 D&AD New Blood Pencils awards and winning the coveted black pencil for the fifth year in a row. Additionally, sixty percent of The Talent Business Cream award winners—the top portfolio graduates awarded across the globe—were SCA students, chosen by the industry’s top creatives.
Tom Rouse, Creative Director of Pitch Marketing Group, said, “If the marketing industry doesn’t reflect society, it can’t reach the diverse audiences brands need to engage with to grow. Working with SCA is a great way for Pitch to ensure that we contribute to the diversification of creative talent in the industry while allowing us to benefit from the excellent creative tools and learning materials available through the partnership.
“We have a range of partners under our Changemakers DE&I program and SCA has already proven to be a brilliant partner in this area. We can’t wait to see what this year’s crop of students has to offer.
Andy Taylor, International Creative Director of The Marketing Store, said: “We are more than delighted to become a partner sponsor of SCA – to support the school and its students and indeed learn from them in return. The school thrives on its diversity and the new and surprising thinking it brings is both fantastic for us as a creative enterprise and for the industry as a whole.
Tom Ewart, Founding Partner and Creative Director of The Corner London, “Over the years, our relationship with SCA has grown stronger, with more and more talent finding their way into our agency. Becoming a partner sponsor is therefore both a privilege and a matter of course. Bravo Marc and the team for creating such a collaborative, exciting and diverse engine for our industry.
Christine Jones, Global Creative Executive Director of Ridley Scott Creative Group, said: “At Ridley Scott Creative Group, we are looking for the next generation of storytellers, and where better to find them than at SCA? We are excited to meet and mentor hungry new talent, while giving them insight into our world of entertainment, advertising and branded content. Bring in the mavericks with unusual perspectives, crazy ideas, and an affinity for thinking differently.
Kate Murphy, Executive Creative Director of ACNE London added: “As proud champions of the positive impact that diversity of talent brings to a business, ACNE London is so pleased to become a sponsor of SCA, where it nurtures incredible talent, brilliant thinking, and inspiring learning. And we plan to learn all we can from the school and from the students as well.
Marc Lewis, Dean of the School of Communication Arts, said: “I am delighted that these fantastic agencies have chosen to join our growing network of partners. Those who choose to support and fulfill a young person’s dreams will reap the rewards when it comes to staffing their teams with the best creatives ready to work. I’m thrilled that these brilliant organizations have chosen to join us on our journey and I look forward to flooding their creative teams with new talent for years to come.”
Based in POP Brixton, the School of Communication Arts offers in-person and distance learning courses that enable students to build a creative portfolio, spend time interning at top agencies and land top jobs in creative organizations prestigious.