TikTok’s former US Content Partnerships Manager, Bryan Thonsenjoined Spotify to oversee the company’s content strategy and partnerships with individual audio creators, known as the Chat Creators Content and Partnerships Team.
Thoensen will report up to Max Cutler, who was promoted earlier this year to lead Spotify’s partnerships with creators and now holds the title of VP of Chat Creator Content. In his new role at Spotify, Thoensen will also oversee the team’s business development and acquisitions as part of the audio giant’s broader proprietary podcast strategy.
“Bryan’s knowledge of the creator landscape will be critical as we shape our platform strategy with the goal of becoming a true platform beyond distribution and furthering our mission of building trust with creators. “Cutler wrote in a note to staff.
Prior to joining Spotify, where the exec began meeting with the chat creators’ content and partnerships team over the past few weeks, Thoensen oversaw TikTok’s relationships with key public figures and managed brand relationships. such as the NFL, NBA, Condé Nast and NBC. He was also a former vice president of original entertainment at Fullscreen and content director of original programming at Hulu after a career spanning about six years at WME.
Thoensen will remain based in Los Angeles.
This article was originally published by The Hollywood Reporter.