Unpacked by Flybuys appoints Director of Partnerships

Unpacked by Flybuys, the B2B data division of Australia’s most popular rewards program, has welcomed Christopher Blok as Director of Partnerships.

Mr. Blok brings over 18 years of B2B experience in a range of different industries, working with start-ups and mid-sized organizations to large global leaders. Having previously held positions at Skai, LiveRamp, Domain Group and SpotX, he led a series of sales initiatives and fostered long-lasting and cooperative partnerships that drove revenue growth.

Harley Giles, Flybuys Chief Product Officer, said: “We couldn’t be happier to welcome Christopher to our team, our premium strategic partnerships are key for Unpacked by Flybuys and with Christopher at the helm there will be some exciting things going on. coming.

Mr. Blok’s new role will see him work with the Unpacked by Flybuys team to focus on the premium publisher division and focus on supporting and scaling existing and new premium publishers in the Australian market. A key part of his role will be helping publishers augment their existing offerings with Flybuys data and retail data intelligence.

“I am delighted to join the Unpacked by Flybuys team at such an exciting time for business and the data industry in Australia,” Mr Blok said. “Flybuys is Australia’s most popular rewards program for a reason, and I look forward to working with our partners to make the most of its unrivaled data set.”