Vaan Electric Moto, a Kochi-based e-mobility startup, will explore partnerships with major hotel groups nationwide to significantly expand its Vaan e-Bike Tourism model to hotels and resorts nationwide.
The e-mobility startup that manufactures e-bikes in partnership with Italy’s Benelli and Austria’s Kiska-KTM, first teamed up with Kochi’s CGH Earth group, to offer e-bike rides to their guests and visitors in the form of a guided tour. The company has deployed the e-bikes in 15 of CGH Earth hotels spread across Kerala, Karnataka, Pondicherry and Andaman Island.
Realizing the potential available in the tourism sector for the product, the company formed a wholly owned subsidiary – Vaan e-bike Tourism – to form viable partnerships in the tourism and hospitality sector.
“The partnership is a 70/30 revenue-sharing model, where hotels don’t need to invest anything upfront on the product,” says Jithu Sukumaran Nair, the company’s founder.
“We are in the process of forming a platform that will contain information about all our partners, e-bike tour routes and tour maps available on the platform,” he said.
The partnership has already won over many hotel groups in the country and the company is currently in talks with hotel groups like Oberoi for partnerships.
The company has already rolled out its e-bikes at Club Mahindra properties in Munnar, Kerala; Ayur Country and Mountain Club in Munnar and Zuri Kumarakom in Kerala.
“Zuri is doing quite well and is offering guests morning and night rides which are very popular with guests,” he said.
The heritage tour of Fort Kochi and Mattancherry on e-bikes by CGH Properties has also done well and has now caught people’s attention, he says.
“It’s a fun product that can be used effortlessly in 3 different modes – normal pedaling, pedal assist mode and throttle mode,” he said.
Nair said that although this is a capital-intensive model for a startup, they are still open to forging revenue-sharing partnerships with interested hotel companies to promote e-bike tourism in the country. “These tours are very popular and preferred by tourists in Europe and other countries,” he said.