Leslie Osborne founded Watauga Group in 2004 as an independent media agency with a unique, channel-neutral vision and capability, enabling research and insights to drive media strategy. Over the past two decades, she has developed and mentored an exceptional team of media experts that includes women in key positions within the agency. Under this leadership, the agency successfully connects client brands with clients by creating and executing insight-driven, market-focused media strategies across a wide range of industries, including outdoor brands and leisure, travel and tourism, CPG and franchises, among others.
“I founded Watauga Group to assemble a focused team of media professionals who are creative, independent thinkers who will constantly challenge expectations and push boundaries,” said Leslie Osborne. “Becoming certified and endorsed by WBENC is an honor and achievement as a business owner. It recognizes that women are ambitious leaders in the marketing industry and that many of us have built successful businesses , influenced strategy and helped set trends.
Companies must follow a meticulous certification process required by the WBENC, including a thorough review of the company with an on-site inspection. This rigorous process was created to validate that the business is controlled, operated and at least 51% owned by one or more women. Another mandate requires the company to use other women-owned businesses among its suppliers to demonstrate its commitment to fostering diversity in supplier programs.
“There are 13 million women-owned businesses in the United States, representing 42% of all businesses. Yet there is still a significant disparity in revenue and capital between these businesses and others,” said said a WBENC spokesperson. “WBENC helps bridge this gap through access to opportunities and programs that accelerate growth, and campaigns to influence consumer buying behaviors.
About Watauga Group:
Founded in 2004, Watauga Group is an independent, omnichannel media agency with offices in Orlando, Atlanta and Birmingham. While many advertisers employ a “one size fits all” media strategy resulting in below average performance and ROAS, Watauga Group provides its clients with the market-driven, media-independent solutions needed to succeed in the increasingly complex of new media channels, audience segments, and market variations. The Watauga Group uniquely combines comprehensive media expertise and capabilities in TV, Radio, Print, Outdoor, Digital Signage, Paid Search, Paid Social , OTT and programming – backed by intelligent insights and data using MRI, Nielsen, Comscore, Scarborough, Kantar and Suite. A WBENC-certified women-owned company, Watauga Group serves clients in the outdoor and leisure, travel and tourism, CPG, retail, and B2B industries, among others. For more information, visit www.wataugagroup.com.
Founded in 1997, WBENC is the national leader in women’s business development and the leading third-party certifier of women-owned and operated businesses, with over 17,000 certified women’s business enterprises, 14 national regional partner organizations and over 350 member businesses. More than 1,000 companies representing America’s most prestigious brands, as well as many states, cities and other entities, accept WBENC certification. For more information, visit www.wbenc.org.